April 2019, Premium Beauty News

Faber-Castell launches its clean beauty offer

Following a first series of “clean beauty” pencils”, unveiled at the MakeUp in Los Angeles show, Faber-Castell seized the opportunity of the Cosmopack Bologna show to showcase Pure2 Beauty - the second opus of the range.


Pure² Beauty is another step further in the development of a “clean beauty” offering presented at MakeUp in Los Angeles under the Pure Beauty seal. As the first opus, the new range of wood and plastic pencils is guaranteed without controversial ingredients (D5, silicones, parabens, non-sustainable palm oil, mineral mica, fragrances, etc.), and offers in addition vegan and natural (or greener) formulas, free from microplastics, silicons and synthetic waxes and with PEFC certified wood.

Inspired by health, sustainability and non-toxicity, the Pure and Pure² Beauty collection consists of 12 different colour cosmetic pencils with high performance and rich pigments.


“The wave of clean beauty is encouraging brands to rethink their offering. With our Pure Beauty and Pure² Beauty seals, we offer a clear reading grid for our ranges of pencils,” explains Kathrin Hecht, Marketing Communication Manager at Faber-Castell Cosmetics. The Pure and Pure² Beauty collections consist of 12 different colour cosmetic pencils, for eyes and lips make-up, with high performance and rich pigments.
The Pure² Beauty Divin Red Wooden Jumbo Pencil, for instance, offers a lipstick formula based on natural waxes and oils and vitamin E to help lips stay soft and hydrated. The colour-rich, creamy texture in deep, dense hues perfectly defines and fills in. The wooden Jumbo-sized pencil unites the precision of a liner with the convenience of a lipstick. For the pencil body, Faber-Castell Cosmetics uses PEFC-certified wood and the formula is free from D5, microplastics, parabens, silicones, fragrance, synthetic waxes, mineral mica, unsustainable palm oil, and is vegan.


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