Created in 1978 by Count Anton Wolfgang von Faber-Castell, the cosmetics division of the famous German manufacturer of writing instruments is celebrating its 40th anniversary. The opportunity for this major supplier of colour cosmetics and nail care products to present its novelties and international development plans.
Forty years after its creation, Faber-Castell’s cosmetics division now represents 20% of the group’s total turnover .
Now chaired by Countess Mary von Faber-Castell, the wife of Count Anton-Wolfgang von Faber-Castell, who passed away two years ago, the Faber-Castell Cosmetics division relies on three production sites - two sites in Germany (in Stein and Geroldsgruen), and a site in Brazil (in Sao Carlos, near Sao Paulo) - as well as on a global network of sales offices in 14 different countries.
40 years of innovation
Taking example on the Faber-Castell group, whose origins date back to 1761 and the creation of a wood-cased pencils factory by the cabinetmaker Kaspar Faber, the cosmetics division has been innovating continuously. “In the last 2 years, we developed two new packaging options: The sharpenable slim plastic pencil MAGNETIC is the perfect packaging for super long-lasting formulations and can easily be customized from ‘tip to toe’. And STYLER - our second slim liquid liner generation - is available with four different felt tips and provides an incredibly stunning, deep, saturated ink flow in one stroke whether you prefer an eyeliner in deep, dense black or icy metallic,” said Mary von Faber-Castell.
At the MakeUp in Paris trade show, held on June 21 -22, Faber-Castell Cosmetics celebrated its 40th birthday with the launched of the Countess’ Classics box, a set of five pencils featuring a lipstick, a lip liner, an eye shadow, an eyeliner and an eyebrow pencil, selected by the Countess herself. The company also took advantage of the show to highlight its latest market-ready concepts: long-lasting kohl eyeliners; metallic pigments that amaze with an extra sparkle when blended; and velvety-matte lip colours that make lips feel moisturized and comfortable; fluid-like formulations in pencil-shape to softly beautify and retouch the skin.
A plant in the North America?
After having built a state-of-the-art production plant producing wood-cased and mechanical pencils for the international markets as well as liquid products for the Latin American region, Faber-Castell Cosmetics seeks to further expand its international presence to better address its customers’ requests for increased flexibility and responsiveness.
“Future not only means product and process development for us. We are also working on diversifying and internationalizing our organization. Lean and flexible structures are a must in the ever changing environment of the global cosmetics landscape as well as proximity to Markets, customers, consumers and their needs and trends,” said Christina Zech, Managing Director at Faber-Castell Cosmetics.
Asked by Premium Beauty News about the possible opening of a production site in North America, Mary von Faber-Castell said that the company is "very close to make an announcement with this respect.” Stay tuned!
 667 million euros (FY 2016/2017)
© 2018 - Premium Beauty News - www.premiumbeautynews.com