May 2017, PBN:

The German make-up industry, more than ever at the top!

In the Nuremberg region, the cradle of many German suppliers and subcontractors of the beauty sector, sales have reached an all-time high, some companies reaching the 50% mark, and industrial investments are continuing strongly! An overview of the main players...

 

As for Faber Castell Cosmetics, at the headquarters of the German group in Stein near Nuremberg, smiles are on all faces. Out of a total staff of over 7,500 people worldwide, nearly 800 of them are part of the Cosmetic business unit. A Division that posted excellent results last year with double-digit sales growth.

“Step by step,” recently explained the Managing Director Christina Zech, "we adjust our textures to be able to produce them similarly on all our production sites, thus providing us and our customers a high level of flexibility. On the whole, we strive to increase our global reach and to be closer to our customers. In addition, we are working on an extension of our packaging offer, with innovative formulas specially developed for each format; this is as you know, one of our key competences. Our international customers can be sure to find at a ‘one-stop shop’: high quality products, convenience and safety where we stand behind with our reputation.”

Concerning products, the company highlights its Slim Plastic line MAGNETIC, “the perfect pencil for super long-lasting eye- and lip-formulations.” It can easily be customized in any colour and is now available with shiny, matte, pearly and metallic finish. “We developed extraordinary formulations and a striking colour range that varies from classic to electric, matte to metallic. Its gel-like consistency makes it glide-on like a dream then sets to a super lasting finish,” she adds.

During MakeUp in Paris this year, Faber Castell Cosmetics is going to showcase “an extraordinary full colour, wet shine lipstick texture that is super creamy and buttery and thanks to our Jumbo-sized pencil a mess-free and controlled application is a breeze.”

Eventually, for Faber Castell Cosmetics, liquid eyeliners are one of the main drivers in the cosmetics world. “We offer Slim and Chubby Liquid liners with a variety of different tips for different styles. At Cosmopack Bologna we presented two new tips: PEEK-A-BOO eye styler has a paddle tip with integrated peek that provides a double-flow passage around the central opening ensuring a continuous, extraordinary saturated line. And, CANDY BEAD lip tint has a bubble-shaped tip with cushion feel. It glides on easily with a smooth touch and provides a soft and saturated line. We presented it with a 10h lasting liptint but of course, you can also have it in an eyeliner format.”

 

 

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