Matte Colors, multi-functional items, personalization and Special-effect make-up were key Trends at this year's MakeUp in New York trade Show, which took place in Manhattan from September 7-8

Innovations at the Show included:

For the lips and eyes, German company Faber-Castell Cosmetics introduced Magnetic Pastels, gel-like eye-and lipliners in cupcake hues such as soft pink, powder blue, and lime green, which leave an iridescent shimmer. Each is packaged in a shade-matched slim plastic barrel.

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