With 2,677 exhibiting companies from 69 countries, the 50th edition of Cosmoprof Bologna was the biggest and most international show ever. With more than 250,000 visitors from 150 countries, according to the organizers, the number of foreign professionals visiting the show grew by +16% compared to last year.
As outstanding colours need outstanding packaging effects, our revolutionary Slim Plastic Pencil Line MAGNETIC
is now available with shiny, matte, pearly and metallic finish. We presented 2 new alluring textures that glide-on like a dream and then set to a super lasting finish: TRUE VELVET
a highly pigmented eyeliner and kajal with ultra-matte finish and METALLIC BLING
which makes eyes and lips glow up (also safe for use on waterline): Maximum sparkle - no glitter fallout. Promised! With MATTE MAGNIFIQUE
, bold lip colour meets lasting comfort. In a single swipe, this pigment-rich lip crayon provides an ultra-matte finish with comfortable wear. Forget the challenge to find the right colour – MAGIC LIPS
reveals YOUR personal pink according to your individual skin chemistry. LIP PRIMER
is a transparent, plumping base designed to prep the lips for colour and to improve the lastingness of the applied lipstick. Besides, we extend our liquid liner range with 2 new tips: PEEK-A-BOO EYE STYLER
draws kitten and cat eyes in deepest black. The new paddle tip with double-flow passage provides an extraordinary saturated, steady line. CANDY BEAD LIP TINT
has a bubble shaped tip with cushion feel that provides a soft and saturated line in a heartbeat.